Social media is a marketing channel that businesses jump on without really understanding what content they should be filling it with to make it work for them. 

There’s no question that the likes of Facebook, Twitter and blogs are fast becoming one of the most popular ways consumers find, learn about and communicate with businesses – which is why it is so important to get it right.

We see too many blogs and Facebook pages that are a shemozzle. This is due to a number of reasons, but here are the three main ones…

1. The content is not relevant to the business or the industry they are in
2. The tone of voice does not reflect the brand or its personality, resulting in a disjointed brand experience
3. It’s an empty site, devoid of any purposeful information.

There comes a point when businesses realise their social media avenues aren’t working for them as they should. This is the time when we get a call asking ‘how do we make our content interesting and convert into sales?’. We work with our clients to fill their site with interesting and relevant content that will resonate with followers – creating a cohesive brand experience, building brand equity and providing increased sales.

So how do we do that? It’s easy! We’ll bring your social media plan to life in four simple steps:

1. Our client briefs us on their social media plan and the topics of conversation
2. We send through an estimate for approval and source any existing or relevant words from our client, and if necessary, conduct a little research
3. We write the first draft copy and send it though to our client for feedback
4. We make the necessary changes and send final revised copy through to our client to post on their social media site.

At the beginning of most relationships, it’s good to take the time to get to know each other – but the speed and immediacy of social media means you need to prepare yourself for a whirlwind romance!

So pucker up, and let’s get down to business.