The most memorable meals come from the heart, via the family kitchen. Such is the mantra of Crave More – the culinary love child of a Melbourne family well known for creating delicious menus from fresh, natural produce.
Marketing communications specialists, Acme Strategic, asked us to come on board to help the Crave More crew establish a contemporary tone of voice for their business… and craft some words to whet the appetite.
The Crave More name was already in place, but salads, soups, juices and smoothies needed to be named and brought to life with juicy descriptions. Stories created around specific offerings needed to be upbeat, fun and brimming with Insta-worthy opportunities.
From the Crave More website to backboards and menus, our words celebrate a healthy lifestyle, farm freshness and the best pickings of the season – leaving hungry customers craving more, more, more!
