The National Stem Cell Foundation of Australia was on the lookout for copywriters to make sense of their scientific terminology, in order to convey the importance of their work to a non-scientific audience.
Working with X2 Design, the brief was to craft words successfully translating the often complex language and activity around stem cell research into an easy to understand brochure for non-scientific consumers and donors. Phew, we think we get it!
Once content parameters were established, we conducted extensive research – in order to deliver words accurately explaining the importance of stem cell research in Australia, and the relevance of the work the National Stem Cell Foundation was conducting.
