Siblings, Bethany and Zoe, own Salon Lelu – a funky little hair salon in the heart of Ripponlea Village.
Like most small businesses, Salon Lelu’s main sources of new clientele are word-of-mouth and online. Since more and more people were checking out their website, the sisters decided it was high time to take a pair of shears to the copy on their site and style up some words that were a little more them – something with a little more sparkle.
That’s where Words at Work came in, creating copy with a fresh, conversational tone of voice. We continued to build on that voice when Salon Lelu’s website was redeveloped.
