Siblings, Bethany and Zoe, own Salon Lelu – a funky little hair salon in the heart of Ripponlea Village. The salon has been around for over five years now and just keeps growing in popularity.

Bethany and Zoe have never questioned their love of all things hair, but what they did start questioning recently were the words on their website.

Like most small businesses, Salon Lelu’s main sources of new clientele are word-of-mouth and online. Since more and more people were checking out their website, the sisters decided it was high time to take a pair of shears to the copy on their site and style up some words that were a little more them – something with a little more sparkle.

That’s where Words at Work came in, creating copy with a fresh, conversational tone of voice. We’ll continue to build on that voice when Salon Lelu’s website gets redeveloped in 2014.